Shopify is one of the world’s most popular ecommerce platforms — and for good reason. Its intuitive user interface makes it one of the easiest content management systems to learn, and its incredible amount of space gives you enough room to host all of your products in one location. Plus, in general, it’s never been easier to add or remove items from an ecommerce store like yours. But because Shopify is unique, it also requires a unique approach to marketing. That means your ecommerce business needs help from a Shopify PPC agency specifically, if you want to start beating your competitors around the clock. To start, check out our list of the 35 best Shopify PPC agencies in the entire marketing industry.
If you use Shopify to run your ecommerce business, you also need a specialist Shopify PPC agency to promote it online.
Without an agency that truly understands Shopify, you’re working with a marketing partner who doesn’t fully grasp your business model.
That leads to poor spending decisions, missed customer opportunities, and overall inefficiency in your marketing strategy.
To make sure none of that happens with your hard-earned marketing budget, you can choose a Shopify PPC agency from the list above.
After all, that’s why we created it in the first place!
But there’s still one big question — how do you choose the PPC agency that’s right for you?
Picking the Perfect Shopify PPC Agency
To start, you can look at the information we’ve laid out in the chart above.
We’ve included agency names, websites, employee count, location, and pricing estimates.
With all of that, you can make a shortlist of agencies that meet your general criteria.
Is it more important to work with an agency close to you? Or one with more reasonable pricing? Or maybe one with enough employees to accommodate your marketing needs?
Regardless, you can choose a list of between five and 15 agencies to further examine next.
Once you have your shortlist, it’s time to look at each agency’s website individually. For Shopify PPC agencies, that means looking at an agency’s homepage, About page, and Testimonials page.
The homepage is important because it’s a reflection of how well an agency stays up-to-date with web design trends.
While this agency specializes in PPC, they should also stay current with web design to show that they’re actively embracing modern ideas in all aspects of Internet marketing.
So if you go to an agency’s homepage and it looks like it hasn’t been updated since 1998, you know that agency doesn’t bother staying up-to-date with web design.
And if they cop out on web design, how much will they cop out on your PPC campaign?
On the other hand, a well-designed homepage with easy-to-read text, mobile compatibility, and clear navigation means an agency knows how to present itself in a modern way.
If they do that for themselves, you can bet that they’ll stay up-to-date on PPC trends for their clients, too!
After the homepage, it’s time to look at the About page.
The About page is where an agency will talk about itself in greater detail. That includes the agency’s values, team members, philosophy, goals, and history (among other information).
An agency’s values are important because they reflect how the agency feels about itself and its clients. If an agency has positive values like honesty, transparency, and efficiency, you can feel confident that they’ll strive to make the most of every dollar in your marketing budget.
In addition, agencies that show images and videos of happy team members promise to deliver on positive results for you.
That’s because happy employees are productive employees. When someone enjoys coming to work every day, you know they’ll also enjoy working on your PPC account!
If an agency has an About page filled with stock photos or only a few sentences about the company, it’s probably smart to scratch them off your list.
Transparency is key in a marketing partner — it’s how you know they’ll be open and honest with you every step of the way on your marketing journey. If an agency can’t tell you about itself, can you really trust them to tell them about how your money is being spent?
Last, check out an agency’s Testimonial page. This is where an agency collects the positive reviews that people have left them over the years.
Ideally, you want to find an agency with 300 or more testimonials. But that’s difficult, especially when there are so many different Shopify PPC agencies in the world.
100 testimonials is a more attainable number for most agencies. Agencies that have 100 testimonials (or more) are generally safe bets for any business, including yours.
If an agency has fewer than 100 testimonials, they may still be a good fit for you, but stay a little skeptical about them. Look around on Yelp, Google, and other review sites to see if they have negative reviews they aren’t including on their own site.
Finally, if an agency has fewer than 10 testimonials on their site, it’s probably smart to skip them. A handful of testimonials could be from an agency’s relatives, friends, or coworkers posing as a former client.
It’s possible the agency is also just starting out, in which case you still can’t be sure about the level of service you’ll receive.
In that case, the agency is probably still learning how to conduct business themselves, which means you’ll almost be a “test client” for them to refine their strategies.
When you’re done with each agency’s website, you should have a list of two to five agencies that you can contact directly.
Call or email them to get in touch and talk about your business’s goals, budgets, and expectations.
A receptive agency shows that they respect your input and ideas. A pushy agency means they’re more concerned with cash than your satisfaction.
Go with your gut on this — nobody knows your business better than you!
Once you’ve done that, contract with the agency that feels best.
Then, you just have to front the cash and watch the sales roll in.