Keyword research can seem like a daunting task for any ecommerce website owner. So many questions come up during the process: How can I be sure of my research? What sources are reliable for keyword searches? Is it okay to use more than one research tool? Can keyword research be done in-house, or does it have to be outsourced?
These are all excellent, thought-provoking inquiries. They’re also understandable. The good news is that there are several free (yes, free!) platforms available to help you hunt for the keywords that are most likely to get you visitors and improved page rank.
Start With the Big Guy: Google
As you might have guessed, Google has a wealth of options for keyword research. You should always head to Google first because of Google’s dominance in the search engine territory.
A few of Google’s most trustworthy and reliable keyword research sources include:
Google Analytics. Once you’ve enabled Google Analytics to run and added your sitemap to your Google Webmaster tools, you can regularly analyze your ecommerce site’s performance and instantly find out how visitors are finding you. You may discover that the keywords they are using are not the ones you would expect. This gives you the chance to change your on-page and off-page keyword search engine optimization (SEO) to better woo new buyers.
Google AdWords. You can set up a Google AdWords account even if you aren’t sure you want to use the account to promote your business through PPC ads. Google AdWords offers a Keyword Planner tool that allows you search for keywords and groups of keywords. Tell Google what your ecommerce site sells, and Google will return plenty of ideas. From that point, you can check out the search volume and other analytics of each keyword to determine which are well-suited for your goals.
Google Searches. Did you know that the search engine you already use can be a great resource for keyword research? Pop up the Google browser and type in a basic keyword related to your ecommerce site. Then, scroll down to the bottom of the search engine page and see all the related search terms. You may discover some keyword ideas you never considered.
Google Trends. Are you using the trendiest keywords, or are the keywords you’re focusing on dying out? Head to Google Trends and input some of your most-used keywords. The Trend tool will show you whether your keyword is trending upward, downward, or holding steady. Most people don’t use this Google platform, but they definitely should. It can help you weed out antiquated keywords and see which ones are on the rise.
Certainly, there are other Google resources as well, but Google isn’t the only player in the vast area of ecommerce keyword research.
Wikipedia takes a lot of heat for being completely crowd-written. However, that’s exactly why it’s a good place to look for fresh keywords. For instance, if you are selling Christmas ornaments on your ecommerce site, look up the Wiki articles on “Christmas ornaments,” “tree ornaments,” “holiday ornaments,” etc.
As you browse through the text, you’ll see tons of keywords and phrases that relate to Christmas ornaments, such as “Christmas tree,” “decorations,” “glass ornaments,” “wooden ornaments,” and much more.
Do Some Amazon Investigations
Amazon is the behemoth when it comes to ecommerce, and you can learn from their ability to rock the world of keywords. Just go to Amazon and find products similar to ones you sell. Read through their titles and descriptions. Do you see certain words used repeatedly? These are the words you’ll want to mimic to improve your SEO.
Look at Your Competitors’ Sites
You already know your biggest competitors, and you probably have their websites bookmarked — if you don’t, do it now. If those competitors are ranking above you in search engine results or are trailing just behind your ecommerce site’s rankings, you can learn from their SEO keyword research. Put on your Sherlock Holmes hat and begin poking around on their product pages. Then, see whether you can utilize their favorite keywords to your benefit.
Regardless of which ecommerce research tool you use, the most important key is getting started. The faster you delve into keyword research, the faster your ecommerce site will improve and convert.