Who are your ecommerce site visitors? Could you describe them in detail? Would you be sure of your answers, or would you be taking educated guesses?
Does talk of optimizing your ecommerce site’s source code or HTML make your eyes start to widen in fear and your brow knit in confusion? While it might not be the most exciting subject, HTML is one topic area that could make a huge difference in how well your site performs — and since knowledge is power, it’s well worth understanding the role that optimization plays in any site’s HTML.
Have you been considering hiring a web marketing and development firm to handle your search engine optimization (SEO) needs? You will notice there is a great deal of variety as far as what each agency offers in terms of SEO packages. However, there are certain deliverables you should insist upon before signing any contracts.
To improve your ecommerce site returns, you have to focus your marketing efforts on proven methodologies. This includes pay-per-click, or PPC, campaigns.
PPC uses the natural online search habits of consumers to give them paid advertisements whenever they input keywords into Google, Yahoo!, Bing, etc. This is the reason searching for the term “hiking boots” not only produces organic results, but advertisements for companies selling hiking boots and related items come up as well.
Advertisements like these are called PPC because your ecommerce site doesn’t have to pay anything unless someone clicks through to your designated landing page. Then, you are charged whatever you agreed to pay for the click, regardless of whether the visitor buys.
Keyword research can seem like a daunting task for any ecommerce website owner. So many questions come up during the process: How can I be sure of my research? What sources are reliable for keyword searches? Is it okay to use more than one research tool? Can keyword research be done in-house, or does it have to be outsourced?
These are all excellent, thought-provoking inquiries. They’re also understandable. The good news is that there are several free (yes, free!) platforms available to help you hunt for the keywords that are most likely to get you visitors and improved page rank.
How can you make all your product descriptions absolutely irresistible? Fortunately, it isn’t too tough. You simply have to follow some guidelines to improve the performance of your ecommerce site.
When you have an ecommerce website, you inevitably have multiple product pages. Some sites, like Amazon, have so many product pages that it’s virtually impossible to keep up. You may not have hundreds of thousands of items to sell, but that doesn’t mean you should let your product pages sit idly by. Product pages can and will attract new visitors to your site, particularly if you maximize the search engine optimization (SEO) of each one.
If you want your brain to start spinning, conduct a little research on the number of ecommerce sites that are up and running right now. Whether you search for only U.S.-based ecommerce companies or you try to find a figure that addresses ecommerce websites throughout the world, you’re bound to run into shockingly high figures: 100,000… 500,000… This doesn’t even touch the tip of the iceberg, either. Mindboggling, indeed.
Are all these ecommerce sites competing with one another? Yes and yes. Yes, in the sense that consumers have limited dollars to spend. Yes again because every ecommerce site has to woo buyers using all the tools and techniques at its command. Unfortunately, most ecommerce companies are woefully inadequate in a singular department: their search engine optimization (SEO).
SEO isn’t just nice to have for ecommerce organizations of all sizes. It’s a needed element. In fact, it can make the difference between a banner year and one that’s spent ever-tightening each team members’ belt. Interestingly, relatively small or seemingly-insignificant SEO tweaks can have enormous payoffs.
Below are three examples of ecommerce sites that saw the light and began using SEO to their profit. If you have an ecommerce site that’s already live or you’re just in the beginning stages of constructing your ecommerce behemoth, take some notes. You can skip months of fret and worry by immediately shifting gears.