Web Design Best Practices for Ecommerce

An ecommerce site needs a special touch. You want your visitors to find your merchandise so irresistible that they can’t help but start browsing — and ultimately making purchases, of course.

To ensure your website has a stellar design, you need to practice the most reliable methods of development, content creation, navigation flow, search engine optimization (SEO), and more. Below are some of our preferred best practices for ecommerce sites that want to build revenue month after month.

Know Your Target Audience, and Write Calls-to-Action for Them
If you were asked to define your target audience, could you? Chances are good that with a little thought, you could come up with a description of your ideal customers. These are the people you have to make sure you design your website for. This means creating content written for their eyes and benefit, not for yours.

For instance, are you trying to sell to people who are retired? Chances are good that they’re not going to care about the same things millennials will. Know your primary consumer population and speak directly to them. The more personalized your website is, the more apt your readers are to become loyal customers.

Streamline Your Sales Funnel
How many times have you tried to buy something on an ecommerce site, only to find that it’s practically impossible or it takes tons and tons of clicks to get to where you need to? As an ecommerce business, you should always make your sales funnel as simple and convenient to follow as you possibly can.

Take a test right now: See how long it takes a person visiting your home page to find an item and then purchase it. How much information are you asking for? How many pages does your visitor have to go through before the sale is made? In general, the longer it takes, the higher the chances you’ll be dealing with abandoned shopping carts.

Yes, it’s essential to get all the necessary info, but if you can make selecting and buying merchandise more convenient, you’ll get the prize of more revenue and fewer lost sales.

Add Practical Images, Videos, and Information for Viewers
Are you giving your customers a well-rounded understanding of the products they find at your ecommerce site? Or are you just showing them a stock picture, hoping it will do the selling for you?

The top ecommerce sites in the business often include more than one image for the items they sell. They may even have videos, reviews, specifications, guidebooks, and similar things. Give your visitors the information they need upfront. This will help them make decisions faster.

Give Customers the Opportunity to Set up Accounts — or Not
Some customers find it wonderful to be able to set up an account with your ecommerce business. Their account helps them avoid re-typing info because you already have it stored in your database. On the other hand, other customers prefer to give as little personal info about themselves as possible and would rather be considered “guests” when they arrive.

Be certain to set up your ecommerce website for all types of shoppers.

Keep Close Tabs on Your Hottest Competitors
As part of your web design best practices, always keep close tabs on the businesses you consider your strongest competitors. If all of them start to change an aspect of their web design, ask yourself why. Does it make sense for you to follow suit? Was there a reason behind it? If you’re not sure, get in touch with a professional web design firm for a consultation.

The more time you spend perfecting your ecommerce site design, the more chances you’ll have of breaking sales records and meeting quarterly goals.